D-Max success in Thailand inspires Isuzu Philippines

Japanese carmaker marks milestone in the world's pickup truck capital
Jan 12, 2010
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Isuzu D-Max

Isuzu Philippines has found inspiration to further market the Isuzu D-Max as a world-class vehicle following the pickup truck's success in Thailand.

Isuzu recently celebrated its one-millionth Isuzu D-Max sale in what has been dubbed as the "pickup capital of the world."

"One million is incredible by any standard," said Prayad Boonsoong, chairman of the official Isuzu distributor in Thailand. "You can't sell a single vehicle model to that many customers if your product is anything but excellent and class leading. Sales success is the purest affirmation of a vehicle's quality, beating any other type of award."

The Isuzu D-Max had its global debut in Thailand in 2002 and is the only series in the Isuzu stable to so far reach the one-million sales mark.

"We are very proud of this latest achievement by the D-Max. It should provide us with more inspiration to push for this superb vehicle in the Philippine market," Isuzu Philippines president Keiji Takeda said.

Isuzu Philippines has sold 15,181 units of the Isuzu D-Max since it was launched in the local market in October 2003.

"I believe it is also our responsibility to inform Filipino consumers that such a world-class quality pickup is available in their local market. They deserve the same level of performance and reliability as other pickup owners around the world," Takeda said.  

Isuzu is the fifth leading brand in the Philippine market based on data from the Chamber of Automotive Manufacturers in the Philippines, Inc. with total sales reaching 9,213 units in 2009.

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