HARI is among 23 best distributors of Hyundai vehicles

Pinoy entrepreneurship at its best
Jun 29, 2011

Hyundai Asia ResourcesAfter a stellar performance in 2010, we bet you wouldn't be surprised to know Hyundai Asia Resources, Inc. (HARI) has bagged the Global Distributor of the Year award given by Hyundai Motor Co.

HARI is one of the 23 best Hyundai distributors recognized by the Korean car company for outstanding sales and overall distributorship excellence.

"The recognition affirmed the world-class excellence that characterizes Filipino entrepreneurial and management capability, which has been transforming the performance and reputation of many Filipino-run global and domestic enterprises into sustainable success," Hyundai Asia Resources said in a statement.

It may be recalled that HARI ended 2010 as the third top-ranking car company in the Philippines with sales reaching 20,172 units, 82 percent higher than its 2009 sales.

"As we continue to confront changes and challenges in the business landscape, it is important that we remain faithful to our goal to keep our customers happier," HARI chief executive Fe Perez-Agudo said. "We have to take our strengths now to the next level where our competitive advantage and brand equity are nurtured and sustained by new ways of thinking and doing, which better capture what our customers want."

HARI's latest achievement is the fourth international award it received as a distributor in its 10 years of operations in the Philippines. In 2005, 2006 and 2008, Hyundai Asia Resources was recognized as Hyundai Motor's Asia-Pacific Distributor of the Year.

Click here to see Hyundai's vehicle lineup in the Philippines

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