After partnering with another petroleum company, SM Advantage, the country's largest customer loyalty program, has now joined forces with Pilipinas Shell, one of the country's leading oil companies, "to bring a greater reward experience to Filipino motorists."
"At Shell, we always find unique ways to give our customers excellent experience every time they visit the station," said Pilipinas Shell retail vice president Oying Yam. "We want to reward the loyalty and support of our customers, and we believe that partnering with the largest loyalty program, SM Advantage, to gain points for our customers' shopping needs, is the perfect way to do this."
With the partnership between SM Advantage and Pilipinas Shell, any purchase at Shell stations nationwide--whether it's for fuel, lubricants or even food items at the Select convenience store--automatically earns points for motorists when they present their SM Advantage Card. Customers can also earn points by having their vehicles serviced at Shell Helix Service Centers or Shell Helix Oil Change stations.
The points can then be used for purchases not just in various SM Retail stores nationwide but at shops like Forever 21 and Uniqlo as well. Through the partnership with SM, Shell also enables travel enthusiasts to enjoy discounts at partner hotel establishments in the country.
"SM is pleased to work with Pilipinas Shell to reward SM Advantage members even better," said Rey Maclang, senior assistant vice president for marketing of Marketing Convergence, the company behind the SM Advantage program. "I'm very happy that SMAC points can now be earned not only by gassing up but also from Shell Select purchases and services from Shell Helix Service Centers or Shell Helix Oil Change. This gives members more ways to earn more points which they can use to shop at SM."