The new Isuzu D-Max was officially launched in Mindanao through its debut in Cagayan de Oro City. Held at The Atrium of Limketkai Mall, the unveiling was done by IPC president Nobuo Izumina and Isuzu Cagayan De Oro president and general manager Frank Rolida.
The Japanese carmaker\'s pickup truck, which was first launched in Manila in September, is being positioned to meet Mindanao\'s \"need for a vehicle that can serve various business functions and agriculture-related requirements, as well as attend to a set of consumers in the region who indulge in weekend recreational pursuits like mountain-trekking or trips to the farm.\"
\"We formally launch our latest product here in Cagayan De Oro as you have always been one of our most important markets,\" Izumina said. \"In fact, in our latest sales report, more than half of our sales here in Mindanao is from Cagayan de Oro City.\"
Check out the specs and the prices of the new Isuzu D-Max variants here.