Local Tata distributor renews endorsement contract of Kim Atienza

Says more Tata vehicles are on the road
by Drei Laurel | Jun 29, 2015

Tata executives together with kuya Kim

Tata Motors' exclusive local distributor Pilipinas Taj Autogroup has renewed its partnership with its brand ambassador Kim Atienza. This move is in line with the company's commitment to provide Filipinos with cost-efficient, reliable and durable vehicles, the press statement said.

A number of Pilipinas Taj executives were present for the occasion with Kuya Kim, including president Cresencio Vicente Fernandez Jr. and marketing manager Franz Kevin Buenaseda. Both executives are confident that Tata's association with Atienza will mean continued growth and success for all parties involved.

Fernandez also credited the company’s diesel vehicle lineup for the company’s steady climb in the Philippine automotive market. "With our impressive full lineup of eco-diesel vehicles, a strong dealer network, and our partnership with Kuya Kim Atienza, we are now steadily carving a presence in the automotive market as a reliable and efficient partner for Filipino car buyers," Fernandez said.

Buenaseda shared the same sentiments, saying that the increasing number of Tata vehicles present on Philippine roads can only mean good things for the company. "Right now, we are seeing more and more Tata cars and commercial vehicles on the road every day, and that is a good sign of the positive acceptance of the brand and our products in the market," Buenaseda declared. "Our continued partnership with Kuya Kim will further amplify this growth."

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The India-based Tata Motors is said to be the world’s fifth-largest truck manufacturer, and it aims to cater to individuals or companies looking for cost-effective transport for logistics and business-moving purposes, among others.

Have you seen a Tata vehicle on the road?

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