Maserati has extended its Fuoriserie customization program. No longer is it going to be just for one-offs and celeb collaborations but instead it’s now an entire division staffed by 40 specialists dedicated to “making customers’ dreams come true.”
It’s stopped short of changing its name to Disney. Rather, it’s used a one-off MC20 Cielo as pictured above to showcase its handicraft. The ‘Less is more dot dot dot question mark’ Bauhaus-esque design combines blue matte bodywork with an abstract graphic hand-painted in gloss directly onto the surface.
Of course, brake calipers and rims can match (natch), and color palettes and upholstery choices are apparently entirely unlimited in this new Fuoriserie era. Plus, any level of customization can be specced on any Maserati model, from the Grecale to the GranCabrio. Well, if you’re willing to pay for it, that is.
It says inspiration is taken from the likes of Kandinsky, Klee, and da Vinci (famous artists, if you’re not hot on your art history), and the carmaker is keen to stress that a decal this is not.
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Presumably, if you’re wanting your Porsche Purple Sky Metallic hue on your eBike, your Macan, and your new GT2 Stradale, no one is stopping you. Maserati will probably give the paint a lovely Italian name, though.
“Our job is to connect people through beauty,” said Maserati design chief Klaus Busse. Money doesn't always buy taste, mind, Klaus. It won't just be limited to paint either. We’re told that laser engraving will be available for both exterior panels and internal trim.
Once engaged, the embiggened Officine Fuoriserie team will do a feasibility study, then customers can choose a fast-track route, or a slower co-design approach. Either way, physical samples of choices, and invitations to Modena are part and parcel of the experience. Anyone fancy an arty holiday to Italy?
