Nissan Motor Company boss has high hopes for PH car market

Read what he thinks about it
by Vernon B. Sarne | Mar 7, 2014

Nissan Motor Company vice chairman Toshiyuki Shiga

When Nissan Philippines Inc. launched the Sylphy and Altima sedans yesterday, the newly established distributor had a very important guest in the person of Nissan Motor Company vice chairman Toshiyuki Shiga, who took the time to sit down with a small group of local journalists to answer a few questions.

We asked him what he thought of the fact that a country with a population of nearly 100 million people only sold around 200,000 brand-new cars per year. "Very small," Shiga-san admitted, before expressing optimism for the future of the Philippine automotive market.

"Your gross domestic product growth of 7% is very good," he said. "That should result in more buying power for the middle class. In the next five years, you can expect growth in car sales--300,000...400,000...500,000."

We also inquired if Nissan's luxury brand, Infiniti, could arrive on our shores one day in the near future.

"The Philippines is a good candidate market for Infiniti, although we have not yet decided anything [about this]," he replied. "BMW is quite strong here."

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If Nissan Motor Company's big boss genuinely believes in our market's potential, you can safely bet that desirable Nissan models are coming our way.

Photo by Vernon B. Sarne

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