Is Globe Telecom's Lamborghini broadband stick a fake?

Trouble on the broadband superhighway?
Aug 25, 2011
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TopGear.com.ph Philippine Car News - Is Globe's Lamborghini broadband stick a fake

Lamborghini has cried foul over Globe Telecom's use of Tonino Lamborghini to brand its high-speed broadband stick.

"Tonino Lamborghini s.r.l., an Italy-based company which is the sole lawful owner worldwide of the trademark "Tonino Lamborghini" wishes to inform its customers that unauthorized people are currently trading online and through Globe stores a '4G Tatto Tonino Lamborghini' broadband stick which is a counterfeited product," the company said in a statement. "Tonino Lamborghini s.r.l. has never manufactured or authorized anyone to manufacture such a product which constitutes therefore a serious trademark infringement."

Tonino Lamborghini even pointed out that Globe Telecom's marketing campaign, which features Fil-Swiss race car driver Marlon Stockinger, is "deceitful and unlawful" since it confuses two different and separate brands and businesses between the Italian fashion and lifestyle brand "Tonino Lamborghini" and the Italian carmaker "Automobili Lamborghini."

With the alleged trademark infringement, Lamborghini warned "Tonino Lamborghini s.r.l. will take any legal action to protect the brand."

In response, Globe Telecom announced through its Facebook page that it obtained the authorization to use the Tonino Lamborghini name and logo  through an agreement with Primo Mobile, a Singapore-based company that has a master license agreement with Tonino Lamborghini s.r.l. and is duly authorized to sub-license the use of the Lamborghini logo.

"Globe Telecom assures the public of its strong adherence and commitment to the highest ethical standards in business and good corporate governance. The company will not engage in any activity that will mislead the public in the course of doing business and serving its customers," the company said in its statement.

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