Isuzu moves Forward in RP

Isuzu Philippines Corp. has equipped Filipino entrepreneurs with a hardworking vehicle that addresses the evolving demand of a slowing economy - the Forward.

The Isuzu Forward - a medium-duty truck - is an all-new F-series that comes with a full-model change. It is available in two variants - the 11-tonner FS and the 15-tonner FV.

The new Forward is equipped with the 6HK1-TCN engine that is now turbocharged and packed with an intercooler and common-rail fuel injection system - definitely a big leap from the previous naturally aspirated powerplant.

The new engine bumps up its maximum output to 240ps at 2,400rpm with its peak torque now at a class-leading 72 kg/m at a very low 1,450rpm.

Perhaps more importantly, this new diesel engine is much more environment-friendly as it now meets Euro-II emission standards.

The Forward's cab portion boasts Isuzu's new "hexapod concept" design that results in optimal aerodynamics for improved fuel economy while being aesthetically pleasing in nature.

Isuzu is a world leader in manufacturing commercial trucks. For the longest time, the mere mention of "light-duty" and "medium-duty" trucks brings Isuzu to mind as the brand easily translates to products that do all kinds of transportation service - from delivering sacks of freshly-milled rice from the provinces to the cities, to transporting construction materials from the warehouse to the construction site.

In the Philippines, Isuzu trucks have been outselling rivals for several years.

"In 2008, Isuzu sold a total of 218 units to capture 75.7 percent of the Category 4 market," said Isuzu Philippines president Keiji Takeda. "We are confident that we will further improve upon this success with the release of the all-new Forward medium-duty truck."

The Isuzu Forward is available nationwide through Isuzu dealerships in EDSA Balintawak, Quezon Avenue, Commonwealth, Pasig, Manila, Makati and Alabang in Metro Manila; and in Isabela, Pangasinan, Cabanatuan, Pampanga, Bulacan, Cavite, Batangas, San Pablo, Bacolod, Iloilo, Mandaue, Cagayan de Oro and Davao.

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