If there's one thing we admire about Isuzu Philippines Corporation, it's the company's ability to repeatedly repackage its aging vehicles to keep them looking fresh in the eyes of the market--that and the company's unwavering support for domestic tourism. Combine these two gifts and IPC again has been able to pull off a decent "launch" event for what it calls the 2012 Crosswind Special Edition.
For the latest makeover of the popular multipurpose vehicle, Isuzu brought a handful of journalists to the Puerto Princesa Subterranean River National Park in Palawan to introduce the 2012 version of the Crosswind. The event was called, "It's more fun with the Isuzu Crosswind." Hackneyed, yes, but Isuzu at least scored points for promoting local tourism while releasing another revised product.
"By taking the 2012 Isuzu Crosswind on an exciting road trip across a truly special place like Palawan, we are able to not only show the best traits of the vehicle, but also promote the wonderful tourist spots in the country," said IPC president Ryoji Yamazaki. "The Crosswind and Palawan’s natural beauty complement one another, making this experience more fun."
For the event, IPC shipped five units of the 2012 Crosswind Special Edition to Palawan via 2GO Freight, the event's official shipping line. In Palawan, the participating journalists were shown the new features of the vehicle:
* Black anodized trim;
* Fixed, shark's-fin antenna;
* One-piece black plastic rear wiper;
* Black anodized sharp-design rear spoiler;
* Two-tone (black with silver accent) sporty spare-tire cover;
* Black anodized roof rails; and
* Two new six-spoke alloy-wheel designs.
The price list for the 2012 Crosswind? It's P750,000 for the XS; P794,000 for the XL; P883,000 for the XT; P1,042,000 for the XUV MT; P1,102,000 for the XUV AT; P1,160,000 for the Sportivo MT; and P1,225,000 for the Sportivo AT.
"Around 60,000 Crosswinds have been sold since 2001," Yamazaki proudly said. "We at Isuzu will ensure that the Crosswind continues to be appealing by constantly updating the model with new features to meet the needs of Filipinos when it comes to their multipurpose vehicles--may these be for family or business use."