It has finally been confirmed; rising National Basketball Association superstar Jeremy Lin has signed as a brand ambassador for Volvo not just for the Swedish carmaker's marketing initiatives in China but in the United States as well.
According to Freeman Shen, senior vice president of Volvo Car Corporation and chairman of Volvo Car China, Lin embodies the same values as the carmaker, like "being smart and nimble, driven and focused, progressive and strong in every sense."
"That's why the Linsanity sensation immediately drew our attention," shared Shen. "For Volvo Car Corporation, I'm sure the journey with Jeremy will be enjoyable and inspiring."
For his part, Lin said that the two main reasons he signed with Volvo is that he believes in the carmaker's foundation of offering high-quality products at an affordable price and that the company's continuous improvement is similar to how he continues to develop himself as a better basketball player and person.
"At the end of the day, this was a great decision and a great match for me," said Lin. "Hopefully, I can, along with Volvo, inspire young kids to pursue their dreams…their ambitions, and hopefully we can be a good role model."
We were just with Volvo executives earlier and they said Lin's endorsement will extend to Chinese-speaking markets. With a huge Chinese population in the Philippines and with the Filipinos' love for basketball, do you think Volvo should bring Jeremy Lin here to promote the brand?
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