While we're preparing for a long weekend ahead of us, two American motorists are getting ready to set a Guinness World Record for the lowest fuel consumption in a gasoline hybrid car while driving through all 48 adjoining states of the United States.
For the nearly 13,000-kilometer journey, Wayne Gerdes and Chris Bernius will be driving a stock Kia Optima Hybrid. The duo will depart from Kia Motors' manufacturing plant in West Point, Georgia, on August 26 and then travel through the 48 states in a clockwise direction before finishing in South Carolina on September 10.
Kia fans who wish to track the drivers' progress over 16 days will be able to receive live updates via Kia's Twitter feed and a specially-developed Facebook app on Kia's Worldwide page. Photos, video footage and a blog will be uploaded to the page on a daily basis from August 26. The Facebook app will also let visitors explore the drivers' route in detail, find out further information on the Kia Optima Hybrid and offer some best practice tips for motorists to achieve better fuel economy in their own vehicles.
"Fuel economy is becoming increasingly important to car buyers all around the world, and the Kia Optima Hybrid is one of our latest models to address this consumer requirement," said Thomas Oh, Kia Motors Corporation's senior executive vice president and chief operations officer. "Driving through all 48 adjoining US states is the ultimate 'real-world' challenge, but the Kia Optima Hybrid gives the drivers the very best chance of setting a new Guinness World Record, as it has been specifically designed to achieve maximum fuel economy in all driving conditions, not just in the city."