Lamborghini opens first flagship fashion store in Europe

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Mar 20, 2011
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Lamborghini recently opened in Berlin, Germany its first flagship fashion store in Europe where the Italian carmaker exhibits the entire range of its "Collezione Automobili Lamborghini" fashion collection.

"The fascination of the luxury Lamborghini brand now goes beyond our globally sought-after super sports cars," said Automobili Lamborghini president and chief executive Stephan Winkelmann. "In this wonderful new world of the Lamborghini experience here in the heart of Berlin, lovers of the brand but also friends of exclusive Italian fashion can enjoy our brand and its values."

While the boutique's opening highlight was a fashion show to launch the new Spring and Summer collections, the star of the evening was the new Lamborghini Aventador LP700-4. It was the first time it's shown to the public since its world premiere at the Geneva International Motor Show.

The opening of Lamborghini's first European boutique makes the region the third core market for the carmaker's fashion brand. Lamborghini has boutiques in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing.

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"We are pleased to give stylish enthusiasts of Lamborghini, who don't need to be drivers, a fashionable new Italian address in Berlin," Winkelmann said.

Lamborghini's ArtiMarca division is responsible for the fashion and accessories range, which has grown strongly since its creation created four years ago. Lamborghini apparel is also available on

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