Mitsubishi Motors Philippines Corporation (MMPC) expects to outperform the Philippine car industry this year with a "refreshed vehicle lineup and significant model upgrades."
The second leading car brand in the Philippines aims at an 11 percent growth in sales over 2010's figure, which stood at 32,422 units. The industry's growth estimate based on the Chamber of Automotive Manufacturers in the Philippines is only five percent.
"For this year, our objective is to sell 36,000 units or 11 percent growth from our 2010 sales…(and) at the same time increase our market share to 20 percent," said Taizo Furuhasi, Mitsubishi Motors Philippines executive vice president for marketing.
Mitsubishi currently holds a 19.20-percent share in the Philippine automotive market. It ranks next to Toyota in the passenger car and commercial vehicle segments.
Aside from having a refreshed product line, Mitsubishi is also banking on customer loyalty to boost sales in 2011.
"MMPC is also on its continuous commitment to improve its aftersales and customer service that will equate to loyalty and total satisfaction from our valued customers," Furuhasi said.
As it gears up for 2011, Mitsubishi is taking inspiration from its 39 percent sales growth in 2010 that was partly fueled by strong product movement in December.
"MMPC December sales inparticular of 3,085 units also reflects the highest monthly sales volume achieved by MMPC after the Asian crisis of 1997," Mitsubishi said. "MMPC December 2010 also accounts for a double-digit increase of 26.9 percent as compared to the same month in 2009."
Sales of Mitsubishi's passenger cars rose to 2,265 units, 45 percent higher than the 1,562 units sold in 2009, with growth led by the Lancer 1.6 and the Lancer 2.0 EX models.
Its light commercial vehicle sales likewise improved by over 41 percent with the popularity of the Montero Sport, Adventure, Strada and L300.
"Both Adventure and L300 models continue to attract private fleet, as well as small- to medium-scale entrepreneurs and, OFWs and their dependents…due to their very low cost operation and maintenance, and reliable performance of its Euro 2-compliant 4D56 engine," Mitsubishi said.
What fate awaits Mitsubishi in 2011? Share your forecast below and don’t forget to clue in Mitsubishi on the new vehicles you want to see in its showrooms this year.