MMDA uses Facebook to remind public about number-coding scheme

Are bus drivers into social media networks?
Nov 16, 2010

The person behind the Metropolitan Manila Development Authority's (MMDA) Facebook page was up early to send out a reminder on the implementation of the Unified Vehicular Volume Reduction Program (UVVRP) or number-coding scheme on public buses.

Here's what we found on the MMDA's Facebook wall at 3:45 a.m.: Philippine Car News - MMDA on Facebook

And here's an early-morning mind-boggler: Why is the reminder directed to commuters, not to the bus operators and drivers who reportedly inconvenienced thousands of public-transport riders on November 15? Perhaps bus drivers are too busy waiting for passengers and creating bottlenecks at each intersection they see to even bother checking updates on social media networks. But what about the operators?

Claire dela Fuente, president of the Integrated Metro Bus and Operators Association (and who has a Facebook account, by the way), denied that a strike took place on November 15. She said public transport companies merely took a "bus holiday" due to a miscommunication with the MMDA about the implementation of the UVVRP.

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"Hindi kami opposed sa number coding per se kundi sa implementation na ginawa nila right away. The timing is off," dela Fuente was quoted saying on

The UVVRP bans certain public buses on the road from 7 a.m. to 7 p.m. Those with plate numbers ending in 1 or 0 2  are prohibited to operate in the said period on Mondays, those with 3 and 4 on Tuesdays, 5 and 6 on Wednesdays, 7 and 8 on Thursdays, and 9 and 0 on Fridays.

What do you think of the MMDA's reimplementation of the UVVRP on public buses, which is on an experimental phase scheduled to last until January 15? Do you think the government will eventually succeed in solving the metro's traffic woes through the number-coding scheme?

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