Philippine car sales up 27.2 percent in 2010

Will the trend continue in 2011?
Jan 10, 2011

TopGear.com.ph Philippine Car Sales 2010

Availability of more units and better access to financing allowed the Philippine automotive industry to post a record in car sales last year, the Chamber of Automotive Manufacturers in the Philippines (CAMPI) said.

CAMPI data showed that the Philippine car industry sold 168,490 units in 2010, 27.2 percent higher than the sales it made in 2009. It also breached CAMPI's 1996 record when the industry sold 162,000 units.

Total sales in 2010 were slightly lower than CAMPI's revised target of at least 170,000 units. CAMPI opened 2010 with a sales forecast of only 137,000 units. The target was revised in August when the industry was seen ending the year with 165,000 vehicles, and in November when the 170,000-to-175,000 target was set.

Missing numbers?
It must be noted, however, that CAMPI's latest report no longer includes the sales made by Focus Ventures, Hyundai Asia Resources, The Covenant Car Co., and Scandinavian Motors. Hyundai has bolted CAMPI, and the other carmakers were also reported to have followed suit. The data also do not include the sales of Subaru vehicles as its distributor, Motor Image Pilipinas, is not a member of the industry group.

Counting sales from Hyundai, which sold 2,016 units in December, the industry would have finished the year just within the 170,000-unit mark.

Top finishers
Toyota is still the number one brand in the country with top-sellers like the Vios and the Innova. The Japanese carmaker sold a total of 56,855 units to corner 33.7 percent of the Philippine market in 2010.

Mitsubishi Motors Philippines ranked second with 2010 sales reaching 32,422--39.5 percent higher than its sales in 2009--with the continuous popularity of the Montero Sport and the launch of the new ASX crossover vehicle.

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Even without its December figures in CAMPI’s report, Hyundai still closed 2010 on the third spot. The Korean brand's total sales stood at 20,712 units with the boost coming from the Tucson, Grand Starex and Santa Fe, as well as the newly-launched Accent.

Other top-sellers in 2010 were Honda Cars Philippines with sales at 16,604; Isuzu Philippines, 10,685; Ford Group Philippines with Mazda, 9,751; Universal Motors, 6,065; Columbian Autocar, 5,566; and Suzuki Philippines, 3,735.

Sales were wild in 2010. Do you see the same fate for the car industry in 2011?

2010 ranking Car company January to December 2010 January to December 2009 December 2010 December 2009
1 Toyota Motor Philippines 56,855 46,193 5,623 4,900
2 Mitsubishi Motors Philippines 32,422 23,247 3,085 2,432
3 Hyundai Asia Resources 20,172 11,086 2,016 901
4 Honda Cars Philippines 16,604 17,168 1,242 1,330
5 Isuzu Philippines  10,695 9,213 1,062 1,199
6 Ford Motor Co. Philippines (+Mazda) 9,751 8,184 1,072 1,072
7 Universal Motors 6,065 5,071 453 452
8 Columbian Autocar 5,566 3,761 320 343
9 Suzuki Philippines 3,735 2,627 260 287
10 Nissan Motor Philippines 2,626 2,395 280 272
11 The Covenant Car Co. Data unavailable Data unavailable Data unavailable Data unavailable
12 CATS Motors 900 Data unavailable 63 Data unavailable
13 Pilipinas Hino 830 508 142 138
14 Asian Carmakers 664 626 42 76
15 PGA Cars 455 262 14 22
16 Scandinavian Motors  Data unavailable Data unavailable Data unavailable Data unavailable
17 Focus Ventures Data unavailable Data unavailable Data unavailable Data unavailable
18 Dreamco 165 151 15 16
19 MAN Automotive 144 21 73 0
20 Columbian Motors 11 356 3 32
Source: Chamber of Automotive Industry, Truck Manufacturers Association and Hyundai Asia Resources
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