PIMS 2010: Nissan launches new Teana

The secret's out...officially, at least
by Patrick Everett Tadeo | Aug 19, 2010

What is probably the worst-kept secret of the Philippine International Motor Show (PIMS) is now out as Nissan Motor Philippines has just launched the all-new Teana as its contender in the mid-size Japanese sedan market.

Nissan Philippines initially teased the media by only revealing that it was launching a “superior sedan...poised to raise the bar on power and sophistication as it reflects a different dimension of hospitality, superb comfort and quiet, roomy interior.” However, the Japanese carmaker seemingly forgot that its executives told TopGear.com.ph in February that Nissan is bringing in the 2.5-liter V6 Teana in the Philippines.

Based on the styling of the Intima concept car, the all-new Teana bears a slight resemblance to its previous-generation counterpart. Although the slab-sided look remains, a chrome strip now adorns the lower section of the doors and the front and rear bumpers. The all-new Teana’s headlight also has a sleeker, upswept profile while the rear combination lamps take on a more European approach with the red LED lights and the clear turn signal light mounted right in the center.

Wood trim is apparently not yet passé as the Teana’s interior still has it on the dashboard and on the center console as well.

The Teana will be on display at Nissan’s booth during the four-day PIMS and selling starts next month.

“We’re definitely looking at selling no less than 50 units per month,” Nissan head for market and product planning Berna Acena said. “We’ve received a lot of inquiries for the new Teana so we’re confident we’d hit that mark.”

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Do you think Nissan Motor Philippines' sales target is realistic considering that the Teana 250 XL variant is priced at P1.690 million and the 250 XV is tagged at P1.990 million? Share your thoughts via our comment box below!

Update:

The more expensive Nissan Teana 250XV has xenon headlamps, leather steering wheel with audio and cruise control, 17-inch alloy wheels, dual sunroof, ottoman-equipped front passenger seat, and ventilated seats for both the driver and front passenger.

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