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BMW Joyride theater at PIMS 2012Yesterday, we teased you with some photos taken at the ongoing 4th Philippine International Motor Show (PIMS) through our Twitter account. Today, er, we're not just about to show you more photos. We also invite you to actually experience the fun at the biennial motor show.

The car companies creatively put up their booths to showcase "Drive the Fun," the theme of PIMS this year. They glamorously unveiled their new cars at the show's opening ceremonies. Moreover, each booth prepared more than a display of newly launched cars, car concepts and car show models. Merchandise items are also on sale. Test drives are available at the venue.

At the BMW pavilion, Asian Carmakers Corporation, the country's official distributor of BMW cars, offers a "Joy Ride" theater where visitors can watch a four-minute video featuring M Performance cars. The entrance to the mini theater has the caveat "Warning: Unadulterated Joy." In addition to the booth's exhibit, the film showing is one of ACC's efforts to provide a PIMS booth "complete with elements of unadulterated joy," according to ACC president Maricar Parco in a press release.

If you haven't dropped by PIMS 2012, you have until August 19 to do so. The show is open from 9am to 9pm.

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Tracy Carpena
Online Managing Editor
Tracy belongs to a family who loves wheels. Take it literally. The clan digs cars, bicycles and yes, even strollers.
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