Singapore lights up with Pinoy's BMW marketing idea

Watch and learn
May 31, 2010

Early last month, BMW Asia wowed locals in Singapore with an unconventional way of marketing the German brand.

Check out the video below to see what we mean.

But that's not just it. It should make you proud that this was conceptualized by Lito German, a Filipino marketing man who handled corporate communications and marketing for BMW Philippines back when the German marque still had an official subsidiary here. German is now the marketing director of BMW Asia.

The video centered on BMW's global team of "Joy" and was projected on Towers 2 and 3 of Suntec City in Singapore last May 5 and 6.

Feel free to spread the word and the video using our "share" buttons below.

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