SUVs, MPVs continue to drive Philippine car sales

Industry breaches initial sales target for 2010
by Anna Barbara L. Lorenzo | Nov 9, 2010

TopGear.com.ph Philippine Car News - Car Sales as of October 2010

The Philippine automotive industry remains on the growth path with car sales rising 33 percent since the start of the year.

"Sales continue to be sustained although October did show a slight drop of less than one percent," said Elizabeth Lee, president of the Chamber of Automotive Manufacturers in the Philippines (CAMPI). Lee is also the chief operating officer of Universal Motors, which distributes Nissan commercial vehicles.

CAMPI data shows the Philippine car industry sold 141,218 units from January to October, with sales led by the commercial segment, which includes sport-utility vehicles, pickup trucks and multipurpose vehicles. The commercial vehicle segment made up 65 percent of the industry's total sales, while the rest accounted for passenger cars.

"This year is an interesting year for the industry, with sales getting a boost, jumpstarted by elections coupled with the residual effects of Ondoy early on, robust OFW (overseas Filipino workers) remittances, aggressive financing packages,  new models--many of which were launched during the Philippine International Motor Show, and continued consumer and business confidence for the year," Lee said.

Market leaders
Toyota continued to dominate the market with ten-month sales reaching 46,333 units, 27.4 percent higher than the carmaker's sales in the same period last year.

Data from the industry leader showed its three best-selling Toyotas from January to October were the Vios (12,536 units from January to October), Innova (10,272) and the Fortuner (6,140). Wondering how the Prius is doing? Toyota said a total of 21 environment-friendly motorists have bought the hybrid since the start of the year.

Toyota holds a 33 percent market share in the Philippines, followed by Mitsubishi with 18.8 percent and Hyundai with 12.1 percent.

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Seasonal growth
CAMPI is optimistic the industry will breach its 1996 sales record of 162,000 units.

"It's about time we surpassed that milestone," Lee said.

CAMPI has upgraded its 2010 forecast to reach at least 170,000 units from an initial estimate of only 137,000 units.

"A growth of 33 percent thus far is an achievement," Lee said. "However, we have yet to catch up with our ASEAN (Association of Southeast Asian Nations) neighbors who continue to gain significant domestic growth and expansion, allowing for a stronger integration in regional and global trade using local industries that include a healthy parts and components industry."

Philippine car sales as of October 2010
YTD Ranking Car company January to October 2010 January to October 2009 October 2010 October 2009
1 Toyota Motor Philippines  46,633 36,593 5,352 4,586
2 Mitsubishi Motors Philippines 26,504 18,806 2,506 2,174
3 Hyundai Asia Resources  17,118 8,990 1,543 1,041
4 Honda Cars Philippines 14,208 14,534 1,140 1,440
5 Isuzu Philippines 8,725 7,080 922 832
6 Ford Motor Philippines (+ Mazda) 7,953 6,286 776 805
7 Universal Motors  5,261 4,154 502 463
8 Columbian Autocar 4,691 3,008 538 498
9 Suzuki Philippines 3,146 2,078 328 273
10 Nissan Motor Philippines 2,095 1,851 170 270
11 The Covenant Car Company 1,649 1,139 224 100
12 CATS Motors 779 Data unavailable 72 Data unavailable
13 Pilipinas Hino 587 316 92 84
14 Asian Carmakers 574 467 55 91
15 PGA Cars 408 223 43 12
16 Scandinavian Motors 234 219 22 22
17 Focus Ventures 183 Data unavailable 11 Data unavailable
18 Dreamco 141 117 21 91
19 MAN Automotive 57 12 0 0
20 Columbian Motors 2 273 0 52
Source: Joint report of the Chamber of Automotive Manufacturers in the Philippines, Inc. and the Truck Manufacturers Association 
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