Mitsubishi Motors will show off two cars at the 2011 Tokyo Motor Show that it says embodies two major pillars in its mid-term business plan of offering global strategic models focused on emerging markets and models featuring "green technology."
Mitsubishi's bet for its global model strategy is the Mirage, a nameplate that the carmaker has used until 2002.
The Mirage's design focused on compactness, affordability and high fuel efficiency in order to fit not only the needs of emerging markets as an affordable entry-level model but also the needs of advanced markets that are concerned about fuel efficiency and low carbon dioxide emissions.
For the Japanese market version, Mitsubishi is targeting a best-in-class fuel mileage of 30 kilometers per liter with a variety of measures like weight reduction throughout almost every part of the car, reduction in rolling resistance, higher efficiency through detailed improvements to the engine, transmission, brakes and tires, and an aerodynamic body that reduces air resistance and drag.
The new Mirage is due to go on sale first in Thailand in March 2012.
Mitsubishi Concept PX-MiEV II
The Mitsubishi Concept PX-MiEV II is Mitsubishi Motors' idea for a midsize plug-in hybrid vehicle that offers a long cruising range demanded by midsize--and larger--vehicles.
The Mitsubishi Concept PX-MiEV II contains a state-of-the-art drive-train derived from Mitsubishi's existing electric-vehicle technology that delivers the environmental performance and quietness inherent to it in an SUV package that provides more comfortable motoring and allows for higher utility outside of a city commuter.
The Mitsubishi Concept PX-MiEV, with its high environmental performance and fuel efficiency, hopes to extinguish many negative perceptions on SUVs with its combined fuel mileage of more than 60 kilometers per liter, far superior than that of a conventional engine-driven car, as well as its very high levels of environmental performance while maintaining a cruising range on par with conventional engine-driven vehicles of over 800 kilometers.