Toyota, Mitsubishi, Hyundai lead sales in 2011

Based on data from CAMPI, AVID
Jan 17, 2012

Toyota Motor Corporation continues to be the undisputed leader when it comes to car sales in the Philippine market. 

Data from the Chamber of Automotive Manufacturers in the Philippines (CAMPI) showed that Toyota sold a total of 54,593 units in 2011. Despite a four-percent drop in sales from 2010 figures, Toyota's yearend result was still way ahead of Mitsubishi Motors Philippines Corporation's sale of 32,603 units.

Hyundai Asia Resources, Inc., which belongs to the Association of Vehicle Importers and Distributors (AVID), maintained its rein on the third spot with 20,297 units sold.

Ford Group Philippines, which claims to be the fastest growing company in terms of sales in the Philippines, kicked Honda Cars Philippines out of the fourth spot. Ford and Mazda collectively sold 12,196 units, 32.5 percent better than its sales in 2010.

Honda, which is still reeling from the impact of the disasters in Japan and Thailand, closed 2011 with only 11,611 sold, 30.1 percent lower than the number of cars sold in 2010.

Mixed results

While members of CAMPI posted a four-percent decline in overall sales, AVID members reported a four-percent rise in vehicle takeup for 2011. Data from members like PGA Cars and CATS Motors, however, are found in both CAMPI's and AVID's report.

CAMPI said its members sales in 2011 were mainly affected by the  "supply shortage on some units due to the effect of the  the flood that hit Thailand in the second half of the year.

AVID, on the other hand, attributes its growth to factors like the popularity of affordable passenger cars and the introduction of new products in the market.

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"Wide acceptance of all-new nameplates and refreshed models, strong advertising, use of multimedia platforms, effective promotions and aggressive financing packages have boosted sales across AVID member companies," the group said. 

Philippine car sales in 2011
YTD ranking Car company Jan to Dec 2011 Jan to Dec 2010 Dec 11 Dec 10
1 Toyota Motor Corporation 54,593 56,855 3,983 5,623
2 Mitsubishi Motors Philippines Corporation 32,603 32,422 2,428 3,085
3 Hyundai Asia Resources, Inc. 20,297 20,172 1,375 2,016
4 Ford Motor Company (+Mazda) 12,916 9,751 1,263 1,072
5 Honda Cars Philippines, Inc. 11,611 16,604 203 1,242
6 Isuzu Philippines Corporation 9,820 10,695 1,029 1,062
7 Universal Motors Corporation 5,606 6,065 384 453
8 Columbian Autocar Corporation 4,782 5,566 301 320
9 Suzuki Philippines Corporation 3,968 3,735 329 260
10 The Covenant Car Company, Inc. 2,763 Data unavailable 329 Data unavailable
11 Nissan Motor Philippines, Inc. 2,615 2,626 190 280
12 CATS Motors 994 900 102 63
13 Asian Carmakers Corporation 792 664 82 42
14 Pilipinas Hino, Inc. 510 830 51 142
15 PGA Cars, Inc. 446 455 16 14
16 Scandinavian Motors Corporation 245 Data unavailable 33 Data unavailable
17 Dreamco 161 165 9 15
18 British United Automobiles, Inc.  135 Data unavailable 13 Data unavailable
19 MAN Automotive Concessionaires Corporation 118 144 1 73
20 Columbian Motors Corporation 81 11 3 3
Sources: Association of Vehicle Importers and Distributors, Chamber of Automotive Manufacturers in the Philippines and Truck Manufacturers Association


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