Toyota Motor Corporation continues to be the undisputed leader when it comes to car sales in the Philippine market.
Data from the Chamber of Automotive Manufacturers in the Philippines (CAMPI) showed that Toyota sold a total of 54,593 units in 2011. Despite a four-percent drop in sales from 2010 figures, Toyota's yearend result was still way ahead of Mitsubishi Motors Philippines Corporation's sale of 32,603 units.
Hyundai Asia Resources, Inc., which belongs to the Association of Vehicle Importers and Distributors (AVID), maintained its rein on the third spot with 20,297 units sold.
Ford Group Philippines, which claims to be the fastest growing company in terms of sales in the Philippines, kicked Honda Cars Philippines out of the fourth spot. Ford and Mazda collectively sold 12,196 units, 32.5 percent better than its sales in 2010.
Honda, which is still reeling from the impact of the disasters in Japan and Thailand, closed 2011 with only 11,611 sold, 30.1 percent lower than the number of cars sold in 2010.
Mixed results
While members of CAMPI posted a four-percent decline in overall sales, AVID members reported a four-percent rise in vehicle takeup for 2011. Data from members like PGA Cars and CATS Motors, however, are found in both CAMPI's and AVID's report.
CAMPI said its members sales in 2011 were mainly affected by the "supply shortage on some units due to the effect of the the flood that hit Thailand in the second half of the year.
AVID, on the other hand, attributes its growth to factors like the popularity of affordable passenger cars and the introduction of new products in the market.
"Wide acceptance of all-new nameplates and refreshed models, strong advertising, use of multimedia platforms, effective promotions and aggressive financing packages have boosted sales across AVID member companies," the group said.
| Philippine car sales in 2011 | |||||
| YTD ranking | Car company | Jan to Dec 2011 | Jan to Dec 2010 | Dec 11 | Dec 10 |
| 1 | Toyota Motor Corporation | 54,593 | 56,855 | 3,983 | 5,623 |
| 2 | Mitsubishi Motors Philippines Corporation | 32,603 | 32,422 | 2,428 | 3,085 |
| 3 | Hyundai Asia Resources, Inc. | 20,297 | 20,172 | 1,375 | 2,016 |
| 4 | Ford Motor Company (+Mazda) | 12,916 | 9,751 | 1,263 | 1,072 |
| 5 | Honda Cars Philippines, Inc. | 11,611 | 16,604 | 203 | 1,242 |
| 6 | Isuzu Philippines Corporation | 9,820 | 10,695 | 1,029 | 1,062 |
| 7 | Universal Motors Corporation | 5,606 | 6,065 | 384 | 453 |
| 8 | Columbian Autocar Corporation | 4,782 | 5,566 | 301 | 320 |
| 9 | Suzuki Philippines Corporation | 3,968 | 3,735 | 329 | 260 |
| 10 | The Covenant Car Company, Inc. | 2,763 | Data unavailable | 329 | Data unavailable |
| 11 | Nissan Motor Philippines, Inc. | 2,615 | 2,626 | 190 | 280 |
| 12 | CATS Motors | 994 | 900 | 102 | 63 |
| 13 | Asian Carmakers Corporation | 792 | 664 | 82 | 42 |
| 14 | Pilipinas Hino, Inc. | 510 | 830 | 51 | 142 |
| 15 | PGA Cars, Inc. | 446 | 455 | 16 | 14 |
| 16 | Scandinavian Motors Corporation | 245 | Data unavailable | 33 | Data unavailable |
| 17 | Dreamco | 161 | 165 | 9 | 15 |
| 18 | British United Automobiles, Inc. | 135 | Data unavailable | 13 | Data unavailable |
| 19 | MAN Automotive Concessionaires Corporation | 118 | 144 | 1 | 73 |
| 20 | Columbian Motors Corporation | 81 | 11 | 3 | 3 |
| Sources: Association of Vehicle Importers and Distributors, Chamber of Automotive Manufacturers in the Philippines and Truck Manufacturers Association | |||||
