The Century finally goes global
by Dinzo Tabamo
Lexus’ time as the ‘responsible eldest son’ is over
Move aside, Lexus. Your time as the 'responsible eldest son' is over. Century is now Toyota's new premium, halo, big boy brand, and it's going after the world's high-end car market. This is, frankly, quite excellent news.Because
by Vijay Pattni
Fingers crossed it reaches production
For decades, the Toyota Century has been Japan's premiere luxury vehicle. It's been the chariot of choice of the Japanese royal family, as well as ride of tycoons, industry leaders, and pretty much anyone with billions of yen in their
It’s been confirmed for production
One look at the Toyota Century SUV, and sporty is probably the last word you'd have in mind to describe it. It's big, bold, and opulent, just like a Century should, albeit the SUV version amps the lux factor even
Toyota's most ambitious plan yet?
What are the car companies that come to mind when someone says ultra luxury? We're talking marques that sit even higher than the usual Germans such as Audi, BMW, and Mercedes-Benz.It's likely that the most common answers you'
Quite an appropriate choice
Remember when a convertible version of the Toyota Century SUV was teased last year during the model's launch? It was shown as one of the ways that owners with very deep pockets can customize Toyota's Cullinan fighter. As chief branding
“Every Century can be tailor-made to your requirements”
During car launch presentations, you'll find that what's being flashed in the keynote presentation is often just as important as what's being actually shown onstage.The image above was taken from Toyota's global reveal of the Century SUV
Toyota’s most opulent SUV yet
We've had quite a bit of time to get used to the idea of a Toyota luxury crossover, but here it finally is: the Toyota Century SUV. Orders for this land barge are already being accepted in Japan, where it will
Japan's Cullinan and Bentayga is coming soon
A few weeks ago, Toyota released a teaser for a 'new car presentation' this coming September 6, 2023. It's safe to say that it could be the first-ever Century-based luxury SUV, but Toyota was tight-lipped on details at
Mark your calendars
It looks like the Toyota Century SUV is coming soon. That's judging by a recent news release that Toyota posted on August 30, 2023. Japan's largest automaker did show a preview of it during the launch of the all-new
“Do not go gentle into that good night”
Well, this is probably the last thing we'd expect to crop up on US auction site Cars & Bids. Any Toyota Century coming up for sale outside of its home market is a rare occurrence, but just look at this one...Taken
by Greg Potts
The grandest Toyota SUV yet?
Toyota is fresh from launching the all-new Alphard and Vellfire. However, those two luxury vans aren't the only big announcement from the world's best-selling automaker. During its presentation of the redesigned vans, the company dropped a surprise.Toyota
Do you think this will really happen?
It appears another long-running nameplate is about to get upsized. Well, at least if this new report by Nikkei Asia turns out to be true.According to the news outlet, the Toyota Century will soon be taking the Land Cruiser's
by Drei Laurel
Will you be able to make it?
In many ways, the Century is about as timeless as Toyota's come. You could say the thing represents the very best values of the brand that makes it, and the fact big boss Akio Toyota uses one as his company car
by Drei Laurel
New year, new car, perhaps?
A few years ago, Toyota big boss Akio Toyoda turned a lot of heads when he pulled up to the track in a one-off Century GRMN. Now, we have reason to think that the Japanese carmaker just might be cooking up
Like it?
The Toyota Century is a very, very big deal. Having been introduced in 1967, this reverential limo is only on its third generation in Japan, and customers include the country's monarchy, the prime minister, and the yakuza.You can guess which
by Greg Potts
New cars, new teasers, and a bunch of aftermarket mods
Like the new look?
The Toyota Century is normally a car we'd rather not see end up in aftermarket-crazy hands. In stock form, the vehicle exudes a distinctly Japanese elegance and class that, frankly, should not be messed around with.That said, we were
by Drei Laurel
A new imperial era is here
In a historic move earlier this year, the Japanese government allowed Emperor Akihito to abdicate his throne on account of his deteriorating health, bringing an end to the country's Heisei Era. His son, Naruhito, has now ascended to the Chrysanthemum Throne-
by Greg Potts
Now in his seventies, Kouji Matsuda continues to work
On the fifth floor of Toyota's Toranomon dealership in Tokyo, Kouji Matsuda scurries around like an overexcited hamster. With seemingly double-jointed knees, he works unfashionably fast for a septuagenarian. He has to-he's in demand.Born in 1949, Matsuda
To truly understand Japanese culture, you need to drive Toyota’s halo luxury product
Weddings, funerals, and the potential threat of jury duty: These are the only reasons I have a suit in my wardrobe. But today, it feels necessary to scrub up and have some sartorial decency.See, Toyota may have recently got into bed
