The 2026 Hyundai Cup, or the ASEAN Football Championship, is in full swing
by Billy Caluag
Now the second Champions League contender to team up with BYD
Premier football club Paris Saint-Germain (PSG) announced last week that it has penned a three-year partnership with BYD, appointing the Chinese brand as its official automotive partner. This mirrors a similar partnership BYD signed last year with Inter Milan, another
by Angelo Nieto
The Chinese carmaker has entered the game
In the world of football (or soccer, if you're that kind), brand partnerships with football clubs are a big thing. Every now and then, automotive brands make an appearance, like Chevrolet did a while back for Manchester United.Interestingly, it's
