The Jaguar Type 00 concept was driven at Paris Fashion Week
Jaguar won't actually sell you a new car in the UK right now. And yet, it's doing a fairly good job of managing to stay in the news.It has been months now since that ad campaign went live and
People loved what Jaguar was, and a measure of that love was the social-media frenzy that assembled around its plans to rebrand and 'copy nothing.' But love never paid the bills.When Jaguar made brave cars, like the final-shape XJ,
It flew under the radar, so you may not have noticed, but apparently, Jaguar released a concept car this week?Yeah, okay, so the reveal of the proudly pink Type 00-to my knowledge, the first concept car named after a type
“A pure expression of Jaguar’s new creative philosophy”
And so, to the car. You knew there'd be an actual car, right?With Jaguar having inadvertently maneuvered itself onto the frontlines of the culture wars with its Internet-enflaming media campaign, the fact it's a company that sells cars-
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