Articles about Scion

The dynamic brand is no more
Remember the Scion brand? For the uninitiated, this is Toyota's youth-oriented nameplate in the North American market. We've featured a few of its vehicles on our website, and openly expressed our desire for some of its models to be
Limited to just 1,000 units
The Toyota 86 has managed to make a name for itself as an affordable sports car that provides drivers with loads of fun behind the wheel, despite only being out in the auto scene for a few years. Its initial success was
It would be cool to have this brand here
The Toyota brand is practically a household name in the Philippines. The Scion nameplate, however, is a different story. Hardly any Pinoy knows about the youth-oriented badge, save for a few car enthusiasts. Quite a shame, really, as the marque has
Too bad they're sold in North America
Whether one admits it or not, the harsh reality in the consumer marketplace is that branding is everything. Slap the Apple logo onto a computer or a phone, for instance, and patrons will be flocking to the store in droves just to
What can you do with this car on a $15,000 budget?
With the Toyota 86 being arguably the hottest car to debut in 2012, it's inevitable that it will be part of this year's Specialty Equipment Market Association (SEMA) Show in Las Vegas.Sold as the Scion FR-S in the
Japanese carmaker bags eight segment awards
J.D. Power and Associates has released its 2012 Vehicle Dependability Study, and the Japanese carmaker Toyota--together with its luxury and youth-oriented brands Lexus and Scion--came out on top, winning a total of eight segment awards. The study measures
So who's to blame now?
Toyota recently won a case that can be seen as an early indicator of the strength of legal theories behind the sudden and unintended acceleration claims the Japanese carmaker is facing from various plaintiffs.The jury at a United States' district court
From the flashy to the thrifty<br />
My coverage of this year's North American International Auto Show in Detroit marked my first-ever attendance in the event. Before flying to the US, I had managed my expectations well. While America was still a very important automotive market, the
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