It's interesting that Hyundai is debuting their new ix35 compact SUV at the Frankfurt Motor Show next month. Granted, the vehicle it's replacing, the Hyundai Tucson, is one of Europe's best-selling SUVs, so one can't say the ix35 isn't deserving of being introduced in Europe's biggest motor show.
But it shows how global Hyundai's focus is and how confident they are of their product, given how the European car market is a very discerning one. Even more discerning than the Americans (who aren't particular actually, they just have had money).
The ix35 certainly looks European, full of creases and BMW-style flame surfacing. Hyundai calls this design language "fluidic sculpture." There was a time when they didn't have a design language other than a photocopying machine and Japanese brochures. The three quarters section after the side view mirrors echoes the Hyundai Santa Fe SUV, which reminded me of the Volkswagen Touareg when I first saw it.
It's a good-looking SUV, and it will sell well if Hyundai retains the Tucson's relatively affordable pricing when it arrives in our market.