Watch: The car ads and trailers of Super Bowl 51

Touchdown!
by Jason Tulio | Feb 6, 2017

"What. A. Game." 

That was the reaction of everyone who watched Super Bowl 51. The New England Patriots, led by the somehow immortal Tom Brady, came back from a 25-point deficit to capture its 5th Lombardi trophy. It was the biggest comeback in Super Bowl history and the first time that a championship game had ever gone into overtime. Football fans (myself included) ran out of fingernails to chew from all the excitement. 

Just as thrilling during the Super Bowl, especially for those who aren't actually football fans, are the commercials. The time slots are a premium for brands; they pay an average of US$5million (P248.59 million) for just 30 seconds of airtime. This year, several carmakers aired spots that range from cool, to profound, to just downright funny. We also got a closer look at some upcoming car-centric flicks. Which commercial was your favorite?

 

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Audi's "Daughter." We live in an age of equality. This ad shows a dad contemplating how the world will view his daughter's merits and accomplishments as she competes in a breakneck downhill cart race. The powerful message at the end will resonate with everyone. 

 

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Buick's "Not so Pee Wee Football." A car brand's reputation, for better or worse, can resonate for generations. This is Buick's hilarious attempt at an image makeover. Oh, and it stars the gorgeous Miranda Kerr

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Alfa Romeo's "Flying Dragons." Some ads, no matter the length or the fact that they're selling you a product, can truly inspire you. This Alfa Romeo spot about riding dragons and flying cars will do just that. 

 

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Ford's "Go Further." In this ever-changing world, car manufacturers are going beyond just making cars. Ford's Super Bowl commercial doesn't plug a new variant or model. Instead, it promotes the carmaker's ride- and bike-sharing services as well as its new tech developments. 

 

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Honda's "Yearbooks." Everyone loves a good #ThrowbackThursday post. This ad from Honda shows some talking yearbook photos of famous celebrities—a fitting script to promote an iconic model like the CR-V. As if we weren't excited enough to drive it.

 

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Kia's "Hero's Journey." Melissa McCarthy stars as a would-be eco-warrior who finds out just how tough it is to save the world. Luckily, Kia says, it's much easier to drive like a hero than it is to be one. 

 

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Lexus' "Man and Machine." The new Lexus LC and LS, like skilled dancers, run as well-oiled machines honed to near perfection. This short but sweet ad shows the relationship between man, machine, and pure emotion. 

 

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Mercedes-Benz's "Easy Driver." This commercial is as badass as the car it advertises. Set to Steppenwolf's "Born to be Wild," the story is an Easy Rider spoof that stars Peter Fonda and is directed by the Coen brothers. 

 

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Michelin's "I need you." Where are you when the ones you love need you most? This heartwarming spot reminds us about the importance of being together. 

 

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The Fate of the Furious. An extended look at the latest entry in the street racing action movie franchise. Dominic Toretto has turned against his family, and it's up to them to stop him with the help of an unlikely ally. There are still cars in it, we promise. 

 

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Transformers: The Last Knight. Everyone's favorite transforming cars (and over-the-top director) are back for another sequel. All the ingredients are here: fight scenes, dramatic slow-mos, explosions, and oh-so-cheesy monologues.

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