Disney and Formula 1 have announced the continuation of their ‘Fuel the Magic’ campaign for the 2026 season. Part of the campaign is a collaboration with Uniqlo to deliver ‘Disney x Formula 1’-themed UT shirts.
The exclusive graphic shirts will be available for both adults and kids, and will come in black and white colorways. In addition to the series, there will also be grand prix–specific merch. These will be available in fanzone retail pop-ups at the host city during race weekend.
The merch provides a fun way to show off your passion for racing with a touch of whimsy—and we’re sure the kids would love it, too. The collection kicks off this March in China and Japan, with more countries to follow.
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Aside from the Uniqlo shirts, Gentle Monster is also taking part in the campaign. The premium eyewear brand will release Disney x Formula 1 limited-edition sunglasses. You can get these shades in colorways inspired by F1 teams and drivers’ helmets.
The Fuel the Magic campaign will also release a webtoon series that follows each Grand Prix of the season, as well as a Mickey Mouse plush toy in F1 attire.
The Australian GP, 2026’s first race, takes place this Sunday, March 8, in Melbourne. With tuning in to Formula 1 races quickly becoming a family affair, would you consider picking up anything from this collab when it becomes available here?
More photos of the Disney x Formula 1 merchandise:
