BMW Motorrad PH stages its first service caravan in Northern Luzon

It’s about time customers in far-flung areas get the VIP treatment
by Aris Ilagan | Mar 5, 2020
PHOTO: Aris Ilagan

Eight hundred kilometers. That’s the round-trip distance between Tuguegarao in Cagayan and San Fernando in Pampanga.

We highlight this because BMW motorcycle owners up north travel that far just to have their stallions undergo regular preventive maintenance service or repairs at the BMW Motorrad dealership owned by the Laus Group in San Fernando. For reference, the BOSS Ironman Challenge covers a 1,200km route. Isn’t life unfair for BMW motorcycle owners up north?

Cagayan and its neighboring provinces are known bailiwicks of R1250 GS riders, and BMW Motorrad Philippines doesn’t turn a deaf ear to its loyal customers. Last weekend, technicians and mechanics of the Pampanga dealership traveled north in full force to attend to the service needs of their clients. They brought with them the latest BMW diagnostics systems, as well as some R1250 GS HP display units and original BMW riding gear. It’s not cheap hauling all of these just to stage a provincial caravan, right?

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A unity ride to Tabuk, Kalinga, was also held. We say ‘unity ride’ because even owners of non-BMW motorcycles were invited to the event.

The turnout of participants was quite low—understandable since this was the first time the company staged this type of service campaign in a remote area. We were assured by BMW Philippines president Spencer Yu that there will be more events like this in the coming months. We’re pretty sure BMW motorbike owners in far-flung areas are waiting for this. In the meantime, check out the awesome photos below to see you how a motorcycle service caravan is successfully staged.

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PHOTO: Aris Ilagan
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