It looks like 2023 was also a big one for Ducati. Not only did it defend its MotoGP title with Francesco Bagnaia’s back-to-back world championships and regain WorldSBK glory with Alvaro Bautista finishing on top, but the Italian motorcycle manufacturer also saw huge success on the earning side of things.
For the second consecutive year, the Borgo Panigale brand posted more than €1 billion in revenue with a year-on-year increase in profitability by 10.5% and operating results at €112 million (P6.848 billion). That, despite total deliveries dipping slightly to 58,224 in 2023, which was still the third-best-ever sales figure in the company’s history.
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“The results obtained by Ducati in 2023 confirm the validity of the strategic decisions and self-financed investment policy that we have been pursuing for several years,” said Ducati CEO Claudio Domenicali. “We closed the fiscal year with a revenue that once again exceeded one billion euros and a record operating result, to which must be added the successes in racing which saw us become World Champions in MotoGP and WorldSBK for the second consecutive year. Strengthened by the goals achieved, we look to the future with determination and continue with the development plan of the brand and product range.”
“2023 was characterized by a global motorcycle market scenario with a growing competition and challenging economic situations around the world,” said Ducati CFO Henning Jens. “Despite this, Ducati could close the year with a further improvement in profitability reaching 10.5% Return on Sales and a new record operating result. This was possible thanks to a very attractive model mix and a great focus on cost discipline and efficiency in all processes. The result also shows that Ducati operates with a clear strategy on a robust financial basis, delivering a good performance even in challenging years.”
With that much momentum from 2023, we can only expect the brand to line up an even bigger year ahead in 2024. Raise your hands, Ducatisti: Who among you bought a new bike last year?
