Acura takes center stage in The Avengers

Apparently the automotive choice of Marvel superheroes
Apr 30, 2012

TopGear.com.ph Philippine Car News - Acura takes center stage in 'The Avengers'

If you saw the blockbuster movie The Avengers over the weekend, you would've noticed the prominent placement of Acura vehicles in some of the scenes. That was no accident or coincidence as Honda's luxury brand had really been tapped by Marvel Entertainment for the most anticipated comic-book film.

 

TopGear.com.ph Philippine Car News - Acura takes center stage in The Avengers

Throughout the movie, agents of S.H.I.E.L.D.-- the international peacekeeping agency of the Marvel universe--drive various Acura crossover vehicles and sedans. The Acura that stands out the most, however, goes to the convertible sports car that was created specifically for the movie and appears as Tony Stark's personal vehicle.

"Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organization, enabling us to reinforce Acura's brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept announced earlier this year," said Susie Rossick, Acura's brand manager.

 

TopGear.com.ph Philippine Car News - Acura takes center stage in The Avengers

The Avengers, however, isn't the first of Marvel's comic-book movies to widely use Acura vehicles. That credit goes to its 2011 film Thor, in which the brand was first seen as the official vehicle of S.H.I.E.L.D.

View other articles about:
WE RECOMMEND
MORE FROM THE SUMMIT MEDIA NETWORK
SPONSORED CONTENT
  • Quiz Results

  • TGP Rating
    --/20
    Engine
    --
    Power
    --
    Torque
    --
    Transmission
    --
    Fuel
    --
    1.8 E CVT
    Starts at P1,110,000
    TGP Rating:
    --/20
    Pros
    Light on amenities, Honda kept styling it long after it was done.
    Cons
    Light on amenities, Honda kept styling it long after it was done.
    Verdict
    Honda’s winningest combination comes when you opt for a six-speed manual transmission available in the Civic hatchback Sport, in which …
    Learn More
  • TGP Rating:
    /20

    Starts at ₱

    TGP Rating:
    /20
    Starts at ₱