BMW has now made it possible for everyone to view its legendary Art Car Collection by making all 17 cars available via a virtual tour.
Through the online tour, an extensive overview of the origin, history and development of each one of the 17 Art Cars is now available and readily accessible for everyone. In addition to extensive photographic material, a film has been devoted to every single one of the 17 "works of art on wheels," which were designed by internationally renowned artists. Historic racing footage and the artists' statements as well as the views of representatives from the art and culture scenes may also be viewed.
Since 1975, famous artists like Alexander Calder, Frank Stella, Roy Lichtenstein and Andy Warhol have made their contribution to the series. In 2010, BMW celebrated the 35th anniversary of the Art Car series by commissioning internationally acclaimed artist Jeff Koons to create the 17th vehicle of the collection.
The initial idea for the Art Car was conceived by French auctioneer and passionate race car driver Hervé Poulain. On his initiative, Alexander Calder designed his BMW 3.0 CLS race car in 1975. Poulain then raced the car in that year's staging of the 24 Hours of Le Mans, bringing together for the first time the worlds of art and motorsport.
"After four decades and a total of 17 BMW Art Cars, they can now all be admired by everyone," said Bill McAndrews, head of BMW Group's corporate strategy and communications. "The interactive website pays homage to the collection, unique in the history of the automobile and the arts. Whilst the originals are often exhibited individually at the BMW Museum in Munich or at significant cultural institutions throughout the world, people are now able to discover for the BMW Art Cars in their entirety. A comprehensive online tour is now available anywhere and anytime."
In March 2007, the BMW Art Cars executed by Frank Stella, Roy Lichtenstein, Andy Warhol and Ken Done were exhibited at the Ayala Museum in Makati City.
The BMW Art Cars may be viewed at www.bmw-artcartour.com.