Bosch sales up in RP

by Patrick Everett Tadeo | May 28, 2009

Filipino motorists' preference for high quality auto parts boosted the sales of Bosch Philippines despite the economic slowdown in 2008.

While Bosch Group's global sales fell by 2.6 percent last year, the Philippine subsidiary posted a 56 percent increase with sales reaching 13.6 million euros (roughly P894 million).

Bosch general manager for its automotive aftermarket division Mustafa Sed attributed the local sales improvement on the change in Filipinos' buying habits. He said Filipinos now choose more expensive components with higher quality over cheaper yet inferior parts.

Franz Roland Odenthal, managing director of Robert Bosch Inc. seconded Sed's observation and said, "the cost-conscious motoring public is aware that while quality comes at a premium, it is still cheaper in the long run."

The Bosch executives said while the global economic crunch hit the Philippines at the start of the year, the company's year-to-date performance still matches sales in the same period last year.

Bosch's automotive aftermarket line is made up of ten core business fields, through which it has expanded its product portfolios on filtration systems (oil and air filters), braking systems and automotive diagnostics.

The substantial increase in Bosch's automotive aftermarket line last year increased its presence in the local car market, enabling workshops to serve more vehicle makes and models.

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Bosch general manager Mustafa Sed with Robert Bosch, Inc. managing director Franz Roland Odenthal recently visited the Philippines for Bosch's annual press conference.

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