To be honest, a lot of automotive events are predictable--a little boring even. Some activities even seem like vanity projects of their bosses, with so much energy devoted to making a president’s entrance seem grand and important. Yawn.
Among the local carmakers, Chevrolet Philippines is still one of those that consistently present their products with flair. At the ongoing Manila International Auto Show, the American brand revealed its new Sail and new Colorado variant using a flash mob participated in by company executives and Chevrolet's famous brand ambassadors, the father-and-son duo of Zoren and Maverick Legaspi.
Chevy’s new subcompact sedan is powered by either a 102hp 1.3-liter with a five-speed manual gearbox, or a 111hp 1.5-liter mill mated to a four-speed automatic with Active Select manual mode. It’s a good pairing, with the stick shift offsetting the 1.3-liter’s lower displacement. JD Power named the Sail the best premium compact car in Initial Quality and most appealing compact car in China, which is a big market for Chevrolet. (Yes, the car is classified as "compact" in that market.)
"The Sail represents the strengths and benefits of GM’s global expertise and proven engineering processes, and we are glad to introduce it to Filipinos," said Chevrolet Philippines president and managing director Atty. Albert Arcilla. "With the Sail entering the Philippine market, we aim to fulfill every Filipino’s dream of having their first car and their first Chevrolet."
The company said the Sail is expected to be in the market by June 2016, with the following prices:
* Sail 1.3L L 5MT - P688,888
* Sail 1.5L LT 4AT - P768,888
* Sail 1.5L LTZ 4AT - P818,888
Also introduced was a new variant for the rock-solid Colorado pickup. This is a 2.8-liter 4x2 with automatic transmission, available this month and costing P1,278,888. Other Chevrolets on display at MIAS 2016 are the Trax, the Trailblazer and the Suburban.
Clients can likewise check out a heritage-themed Chevy Lounge with free Wi-Fi, charging stations and coffee care of Yardstick. The java is as strong as the Duramax engines Chevrolet puts in its trucks, so be warned.
The Manila International Auto Show runs until April 10 (Sunday) at World Trade Center in Pasay City.
Photos by Mark Jesalva