It's that time of year again. The 2017 Specialty Equipment Market Association (SEMA) show is just around the corner, and Hyundai's turning its everyday compact sedan into an orange, aero-clad beast specifically for the occasion.
Dubbed the BTR Edition Elantra Sport Concept, this impressive setup you see before you is the result of the Koran carmaker's partnership with Illinois-based "ultimate automotive solutions provider" Blood Type Racing (BTR).
"This eye-grabbing concept builds upon the affordable, OEM-level performance and design of the Elantra Sport and adds methanol injection, intake, exhaust and intercooler technologies, tuned suspension, and full aero kit," Hyundai says.
Other add-ons include a carbon fiber steering wheel, Toyo T1 sports tires, custom headlights, sway bars, diamond-stitched floor mats, custom lips, LED interior lights, and a big-ass wing out back. That bodywork and beautiful orange finish come courtesy of AutoArt.
And despite its outlandish looks, BTR product manager Sam Lee says it carries all this kit without sacrificing any of the Elantra's daily drivability. He adds that the concept gives aftermarket enthusiasts "a new vision" of what's possible with this relatively vanilla vehicle.
No doubt we'll see even crazier aftermarket experiments during the time leading up to next month's show. Anyone else excited for what's in store?