Chevrolet's Philippine-market distributor, The Covenant Car Company Inc. (TCCCI), has apparently studied the pickup enthusiast's market, saying that the latter's general profile "is summed up by an active, achieving and multitasking lifestyle." It's because of this that TCCCI created a website for the Chevrolet Colorado for the local market "to make information more accessible and readily available anytime, anywhere."
"We believe in the power of information and we want to be where our customers are as we find it essential to constantly listen to them," said TCCCI senior marketing manager Bel Laureola. "And two of the main avenues to reach them are through social media and a product website. We acknowledge that the public always has a right to know all the necessary details of what it is purchasing, so we're saving interested buyers their precious time and effort by presenting relevant information in these avenues. So, we've created www.chevroletcolorado.com.ph , which caters to the Filipino pickup market."
More than just an online brochure, the Chevrolet Colorado website is an appealing and engaging medium for prospective customers to learn more about the new pickup. Besides offering comprehensive information about the product, it also features numerous infographics to give buyers a quick understanding of how the Colorado compares with its rivals. Detailed descriptions of the truck's numerous features are also accessible through the plus-sign buttons that are scattered throughout the site. Though the site's homepage can already give visitors a 360-degree view of the Colorado's exterior, a photo gallery is also available to give customers a longer and closer look at some of the truck's features.