Ford sales up 48% in 2011

Plans for 2012 revealed
Jan 10, 2012
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Ford Philippines posted a record finish in 2011 with the popularity of the Fiesta and the Everest as well as the newly-launched Explorer in the local market.

The American carmaker sold 973 units in December, bringing its 2011 sales to 9,778 units--48 percent higher than the total sales in 2010.

"Our incredible performance in 2011 is further evidence that Ford continues to deliver vehicles that our customers want and value and--just as importantly to our customers--that are affordable," said Ford Group Philippines president Randy Krieger.

Top sellers

Ford said the Fiesta recorded the best-ever performance of any of the brand's nameplate as its sales in 2011--its first full year of availability--stood at 3,401 units.

"The all-new Ford Fiesta has reshaped what class-leading means in the small-car segment and consumers clearly appreciate the incredible value this car represents and delivers," Krieger said.

The Everest, Ford's best-seller in the light-commercial vehicle segment, also recorded its best-ever full-year performance as 3,003 units moved in 2011.

Ford's growth was also supported by the introduction of the all-new Explorer. A total of 181 units have been sold since its launch in October.

"We have been truly amazed at the demand for the all-new Explorer," Krieger said. "With many industry-first features and technologies, such as MyFord Touch, we're confident that the new Explorer will become the market leader in the Philippines," Krieger added.

Moving forward

People at Ford are optimistic that the brand's growth in the Philippines will continue this year.

"Ford will continue to go further for our customers in the Philippines by providing an even wider choice of class-leading, fuel-efficient vehicles in our showroom, which will offer incredible performance, capability and value," Krieger said.

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The brand's optimism is fueled by the planned launch of the all-new Ford Ranger, the all-new Ford Focus and the all-new Ford Explorer 2.0-liter GTDi with EcoBoost engine.

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