Ford sales up on Everest, Fiesta demand

Cheers for the carmaker
Dec 6, 2011

Ford Group Philippines said its January-to-November sales rose 51 percent to 8,805 units versus the same period last year as consumer appetite for the Fiesta and the Everest continued to grow. 

The American carmaker said 363 units of the Everest were sold in November alone, making it the model's strongest month since it was introduced in the Philippine car market in 2003. Meanwhile, 228 units of the Fiesta were sold last month.

"Our current lineup offers customers in the Philippines a range of safe and fuel-efficient vehicles with a host of smart technologies," said Ford Group Philippines president Randy Krieger. "Our sales so far this year, and in November in particular, are testament to the fact that Ford is meting the needs of Filipino customers."

The launch of the all-new Explorer is also helping Ford boost sales. As much as 55 units moved out of Ford showrooms last month, higher than Ford's expectations.

"The all-new Explorer brings many industry-first features and technologies such as MyFord Touch to the local market," Krieger said. "We are encouraged by the demand for this fantastic SUV and would like to thank our customers for their continued patience as we work hard to meet the growing number of reservations."

It may be too early to tell but Ford's stellar sales performance may continue in 2012 with another planned launch in the Philippine market.

"With the introduction of the all-new Ford Ranger in early 2012, we will be giving customers even more choices for class-leading, fuel-efficient vehicles that offer unrivalled capability, performance and convenience," Krieger said.

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