Geneva 2012: Aston Martin launches customization service

Known as 'Q by Aston Martin'
Mar 8, 2012

Aston Martin has now gone into the bespoke, customization business by launching at the Geneva Motor Show 'Q by Aston Martin', a "service that goes beyond the standard palette of paint, leather and trim finishes, taking the company into a new era in personalization."

Comprised of a team that brings together Aston Martin's designers with the company's engineers and highly experienced craftspeople, Q by Aston Martin allows customers to enhance and personalize their vehicles with meticulous attention to detail.

For its initial offering, Q by Aston Martin brought to the Geneva Motor Show a Virage and a Cygnet that have been enhanced and personalized to include unique color and trim finishes, with each car being a one-off showcase for the possibilities offered by the brand's bespoke specialists.

The Virage has a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fiber, saddle leather floor mats, and striking yellow detailing. It also comes with with exclusive concept components like a header mounted track-day HD video camera, luggage rack and striking forged, diamond turned wheel, "all of which have been developed by the team, illustrating the scope of the service and the lengths to which customers can go with their individual requests."

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The Cygnet, meanwhile, is finished in Cherry Tree raspberry paint with a kestrel tan interior and comes with a specially developed photographic leather headlining, tailor-made color-matched three piece luggage set, unique brogue leather detailing on the seats and a color-matched Brompton bicycle for extra urban maneuverability.

"Thanks to Aston Martin's unique Vertical Horizontal Architecture, the philosophy that forms the backbone of its sports cars, the company has evolved a fast, flexible and modular approach to engineering. With Q by Aston Martin, the ability to commission the design and manufacture of your unique car is now within reach," Aston Martin said in a statement.

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