The quest for the country's most heroic motorists is on as Goodyear Philippines launched the 4th Bayani ng Kalsada search.
With the theme focused on road safety, Goodyear's Bayani ng Kalsada search is out to look for Filipino drivers who have exhibited heroic acts of courage, sacrifice and extraordinary selflessness while keeping others safe on the road.
"Through this award-winning corporate social responsibility initiative, we at Goodyear Philippines underscore an important aspect of ensuring road safety-that it is everyone's responsibility," Goodyear Philippines managing director Gerry Alava said.
Goodyear Philippines has divided the country in four regions as it searches for Bayani ng Kalsada awardees. There will be one winner each from Luzon, Visayas, Mindanao and Metro Manila, each winning P30,000; one will be recognized as the overall champion with a cash prize of P50,000.
The panel of judges for the Bayani ng Kalsada awards includes executives from Goodyear Philippines, media and sponsor representatives and officials from the Transportation and Communication Department.