Honda Brio unveiled in Thailand

Asian-exclusive small car to hit markets next year
Dec 1, 2010

Honda has revealed the Brio prototype--a small-sized vehicle developed specifically for the Asian market. 

The Brio, which represents Honda's "man maximum, machine minimum" design, was developed as an easy-to-use commuter for urban areas. The car had its debut at the Thailand International Motor Expo 2010.

Through the Brio, Honda plans to leverage the market it has developed through its motorcycle business. Honda also plans to produce the vehicle using locally-sourced automotive parts and materials.

"Honda would like to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilizing our own experiences cultivated by motorcycle business here in Asia," Honda Motor president and chief executive Takanobu Ito said in a statement.

Honda said unique versions of the Brio will be developed "to reflect different customer needs" of its markets. The Thailand-specific Brio, for example, will comply with the country's eco-car program by consuming no more than five liters of fuel for every 100 kilometers. The Indian Brio is focused more on driving performance and sticker price. Thailand and India are the first two Asian countries where the Brio will be sold starting next year.

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