Hyundai sales inch up in April

Slow-but-sure growth for the Korean brand?
May 10, 2011

While sales and production figures of some automotive brands have started to slip following the March 11 disaster that hit Japan, Hyundai Asia Resources (HARI) continues to enjoy growth in different segments of the market.

Data from HARI, the official distributor of Hyundai vehicles in the Philippines, show that a total of 1,707 units rolled out of its showrooms in April. This translates to a two-percent growth in sales versus the same month last year, and a five-percent improvement over March sales.

HARI sales reached 6,419 units in the first four months of the year, three percent higher than the sales it made in the same period last year.

Hyundai's growth in the Philippines were driven by sales of the Accent and Sonata in the passenger car segment, and the Santa Fe, Tucson and Grand Starex in the light commercial vehicle segment.

"The sales prove positive for Hyundai, as the figures show that Filipinos are growing increasingly supportive of ways to minimize fuel consumption and their carbon footprint with their patronage of vehicles that are energy efficient," said Fe Perez-Agudo, Hyundai president and chief executive.

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Perez-Agudo said best sellers like the Accent and Tucson, as well as the newly-launched Elantra, are equipped with Hyundai's Blue Drive components that promote fuel economy and drivability.

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"We, at HARI, are one with Hyundai Motor Co. in keeping to our promise of responsible motoring by continuing to offer vehicles powered by Hyundai's newest eco-saving technologies," she added. "We trust that Filipino motorists will continue to trust that Hyundai will deliver in pursuit of our collective aim for sustainability."


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