AVID: PH passenger car sales dip 31% to start 2020

Not a good look for the industry
by Drei Laurel | Mar 6, 2020
PHOTO: Sharleen Banzon

The local automotive industry is off to a rough start for 2020.

According to figures collected by the Association of Vehicle Importers and Distributors (AVID), sales across all segments—passenger cars, light commercial vehicles (LCV), and commercial vehicles—are down in January 2020 compared to the year prior.

Just how big of a dip are we talking about? Pretty substantial. Passenger car sales, for example, took a 31% dive to start the year. LCV and commercial vehicle sales, meanwhile, are down by 7.3% and 63%, respectively. Overall, vehicle sales have fallen by 16.2% compared to the same period in 2019. Ouch.

Brand January 2019 January 2020
Auto Nation Group (Chrysler, Dodge Jeep, Mercedes-Benz) 52 56
British Bespoke Automobiles (Rolls-Royce) 0 0
British United Automobiles (Lotus, Mini) 7 15
DBPhils Motorsports (Aston Martin) - -
Ford Philippines 41 117
Hyundai Asia Resources Inc. 1,443 967
Legado Motors Inc. (GAC) - -
Motor Image Pilipinas (Subaru) 23 15
PGA Cars Inc. - -
Scandinavian Motors (Volvo) 1 1
Suzuki Philippines 602 353
The Covenant Car Company 83 21
TAC 6 8

Some of the biggest drops in the passenger car segment include Hyundai (from 1,443 in January 2019 to 967 in 2020) and Suzuki (602 to 353). Ford (41 to 117) is the only non-luxury carmaker to post a sales growth in the first month of the year. LCV sales, meanwhile, fell from 4,157 units in January 2019 to 3,855 units in 2020, and commercial vehicles sales dropped from 67 units to just 25.

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AVID president Ma. Fe Perez-Agudo says that despite less-than-stellar January 2020 sales figures, carmakers will bounce back: “We are no strangers to adversity and disruptions. As we have done in the past 10 years of AVID’s existence, our members remain resolute to provide better vehicles, better services, and better customer experiences to Filipinos everywhere.”

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Do you think these carmakers will be able to improve their performance throughout the rest of 2020? Let us know your prediction in the comments.

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PHOTO: Sharleen Banzon
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