The automotive industry has taken another leap toward sustainability. The BMW Group and Jaguar Land Rover (JLR) have announced a collaboration to produce next-generation electric drive units (EDUs) based on the upcoming fifth generation of BMW’s eDrive technology. A joint team of Munich-based experts from both companies will be part of the project.
This move will allow both European automotive giants to capitalize on the overall cost efficiency that will arise from the collaboration. As the BMW Group shifts its focus to tackling the challenges of autonomous driving, connectivity, electrification, and services (ACES), it is only fitting to work together with a company equipped with capable technology and shared strategic vision of sustainable automotive technologies.
“The automotive industry is undergoing a steep transformation. We see collaboration as a key for success, also in the field of electrification,” said Klaus Fröhlich, member of the Board of Management and head of development at the BMW Group. “With Jaguar Land Rover, we found a partner whose requirements for the future generation of electric drive units significantly match ours. Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market.”
“The transition to ACES represents the greatest technological shift in the automotive industry in a generation,” said Nick Rogers, engineering director at JLR. “The pace of change and consumer interest in electrified vehicles is gathering real momentum and it’s essential we work across industry to advance the technologies required to deliver this exciting future.
“We’ve proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products. It was clear from discussions with BMW Group that both companies’ requirements for next-generation EDUs to support this transition have significant overlap making for a mutually beneficial collaboration.”
‘Gen 5’ of the eDrive technology will be introduced with the BMW iX3 sports activity vehicle—the first fully-electric Bimmer—starting next year. BMW and JLR will be building upon this EDU to develop subsequent evolutions and venture into brand-specific projects.
So, what do you think of this joint venture between the two companies?