In March 2012, Nissan Motor Company announced that it was reviving the Datsun brand, with chief executive Carlos Ghosn stating that \"Datsun is going to be a global brand with a local product.\"
That revival plan is almost complete, with the Japanese carmaker now revealing computer sketches of the first vehicle to carry the Datsun brand after Nissan retired it in the early \'80s. The unveiling of the actual vehicle is set for July 15 in New Delhi. The venue has been selected because the new Datsun is aimed primarily at the Indian market. After India, the car will be introduced in Indonesia, Russia and South Africa.
\"Although Datsun models will be individually developed for different markets, the concept will follow a common inspiration,\" Nissan said in its press statement. \"All future Datsun models will offer up-and-coming customers in high-growth markets an engaging driving experience, peace-of-mind ownership, and accessibility at the right and transparent price with a competitive total cost of ownership.\"
Datsun is a brand still remembered today due mainly to its association with the 240Z, arguably the most iconic of all Nissan cars. And while its past featured a lot of elegant and sporty automobiles, it looks like its future will focus on affordability more than anything else. Let\'s hope Nissan Motor Philippines can eventually bring it over.