Hyundai gets Red Dot design awards for all-new Genesis, Grand i10

Carmaker's first ever from prestigious body
Apr 2, 2014

Hyundai Genesis

After Kia bagged numerous Red Dot Product Design Awards for some of its vehicles from 2009 to 2013, sister car brand Hyundai is reportedly the latest recipient of the prestigious accolade.

This year's jury of 37 experts from 24 countries--including shoe designer Jimmy Choo--named the Genesis and the i10 (or Grand i10, as it is known locally) as winners in the Vehicle category. According to the Korean carmaker, the selection of the two vehicles marks "the first Red Dot Design Awards win" for its production models.

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"The Red Dot award is widely recognized as one of the world's most prestigious design awards, and to receive two is a real honor," said Hyundai Design Center senior vice president Byung Seob Lee. "Distinctive design is helping us attract new customers and develop strong connections with them. It is also the ultimate expression of what Hyundai offers--cars that are both good to drive and look at. The all-new Genesis and next-generation i10 introduce Fluidic Sculpture 2.0, Hyundai's evolved design philosophy, which will be featured in all future models."

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