Isuzu Philippines Corporation showcased in Cebu its latest additions to its medium-duty truck line as well as transportation solutions at the \"2013 Isuzu Truck Fest\" in Cebu. Held from July 18 to 20 at SM City Cebu in Mabolo City, the Isuzu Truck Fest also announced an ongoing special deal to customers: Purchase of any truck variant until August 31, 2013, comes with free LTO registration and P20,000 worth of Caltex fuel cards.
The Isuzu Forward FRR and FVM models were launched at the show. IPC president Nobuo Izumina and Isuzu automotive dealership general manager Rene Paningbatan graced the event.
\"The 2013 Isuzu Truck Fest Cebu serves to point out the important role that buyers from outside the National Capital Region, especially those in the Visayas, play in making Isuzu trucks one of the bestsellers in the Philippines,\" Izumina said. \"In the Visayas and Mindanao, Isuzu has firmly established a stronghold, and our latest figures show that 22% of our sales nationwide come from Visayas and Mindanao. From that, Cebu accounts for an impressive 33% share.\"