Mazda's whole design philosophy centers around maximizing the driving experience. Hence its Jinba Ittai tagline, which literally translates to 'horse and rider as one'. If you're eager to find this out for yourself, you can get your chance from November 23 to 26 at the Mazda Jinba Ittai Academy.
“Jinba Ittai is Mazda’s guiding principle in its quest to achieve heightened driving enjoyment together with a premium passenger riding experience,” shares Steven Tan, president and CEO of Bermaz Auto Philippines, the exclusive distributor of Mazda vehicles in the country. “Mazda brings the driver and his car together through this fundamental engineering philosophy so the experience behind the wheel can be fun while, at the same time, less tiring for all riding passengers. This unique feeling is what we want our customers to discover during their time at the Jinba Ittai Academy.”
The four-day event gives potential buyers a chance to try out the latest from the Japanese carmaker. The all-new CX-9,the new CX-5, and the refreshed CX-3 will be available for customers to try out. Mazda 6, 3, and 2 units will also be on site for testing on a special circuit. The whole lineup, including the new CX-3, now comes with G-Vectoring Control for better handling and comfort.
Aside from the driving, Philippine racing legend Vip Isada will be there with his expert crew to guide drivers on the finer points of Mazda's engineering and driving dynamics. To top it all off, special on-site deals will be offered to those who want to reserve a unit right away.
If you want to see what Mazda has to offer, visit the event at the corner of 38th and 9th streets at Bonifacio Global City.