Michelin Philippines has brought into the country its latest tire which it claims will set new benchmarks "in motoring safety, silence and comfort." The tire is the new Michelin Primacy 3 ST.
Designed and developed exclusively for the Asia-Pacific region's extreme road and weather conditions, the Primacy 3 ST supposedly meets the specific demands of drivers.
Michelin's Stabiligrip and FlexMax technologies, for example, ensure a braking distance on wet roads that's 2.9m shorter than that of other brands. In addition, tire longevity is extended by 25% compared to the previous-generation Primacy tires.
The Primacy 3 ST also makes use of Michelin's proprietary EvenPeak technology, which gives the tire a unique pattern with larger-sized tread blocks, spreading noise across a frequency range and making it less sensitive to human hearing.
The new tire also features Michelin's CushionGuard technology, which combines flexible tread compounds, shock absorbent sidewalls, and noise-filtering rubber to cushion vibrations caused by uneven road surfaces.
"Michelin's ability to bring several key performance factors together in one tire--and then improve each one of them--makes a real difference for motorists," said Michelin Philippines chief representative Michael Nunag. "To have the most comfortable and quietest ride, together with maximum safety, offers a real step-up for our motorists."